Better page quality rating in Google is a milestone that, if
achieved, can turn things going into your favor from the business perspective
if you are a digital marketer. What we are going to discuss here are the
ranking signals which shouldn’t be ignored if you really want to establish this
midway goal.
Page quality rating
About a year ago, Google published a document
that gave clear description on what makes a website having good search quality.
This document guides clearly how we can implement successful chiropractic SEO strategies
to get better results.
There are certain factors that Google take into consideration
to evaluate a page to assign it a page quality rating. Those factors are:
- The quality and amount of main content
- Information about the person or group taking responsibility of the website
- Reputation of the website
- Trustworthiness, authoritativeness and expertise
Authority
Trust of users, industry experts, other websites and search
engine are factors that make a website an authority website. Now when we say
the strength of authority, we actually mean the strength of website’s content, because
it is the content that matters in the end. However, there are other certain
factors that play huge role in making or breaking the authority of a website.
- Logical architecture is a must for any website. Make sure that every page is giving direct and prominent access to home page. Moreover, make sure that all categories and subcategories are grouped in thematic manner. It will make the navigation more logical.
- For better user experience, add a search box at a prominent section of the page. The major benefit of a search box is that it provides users the access to specific information. Another benefit of a search box is that it provides relevant results if specific information doesn’t exist in the website.
- Main menu of the website should provide access to all categories. Moreover, complete relevant category path should be mentioned on the top of the page.
- An easily accessible contact information page is essential. Make sure that you are providing business name, complete address, official email address and phone number, along with the option for the users to send direct message from that page.
- Make sure that you WHOIS data and Contact Us page have matching information.
- In the About Us page, add information about the business, its purpose, the history and profiles of crew members who manage and control the business. That information would help the website to get more trust from visitors.
- Give credit to person or publisher on every page.
- To get better results from your business website, you can establish a blog. The big advantage of a website blog is that it keeps the website updated with fresh content. It certainly attracts attention of search engines which then sends its crawlers. From viewers’ perspective, the routinely updated content in blogs builds trust.
- If you have uploaded testimonials and reviews in the content by yourself, Google is not going to pay attention to your website. Instead, these things should come from third party contributors.
- If you intend to build the reputation of your website being expert, get your content developed by experts only.
