tag:blogger.com,1999:blog-74959163883075633542024-03-20T21:55:31.415-07:00Lindsay M. PerezUnknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7495916388307563354.post-26139181982708083092016-10-13T13:32:00.000-07:002016-10-13T13:32:38.242-07:00Ranking Signals that Help a Website Perform Well<div class="separator" style="clear: both; text-align: center;">
<img border="0" height="434" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUDDjbszBZNxWZ0amkCzed8m5vuucEisdkfiDaE6Ney-DgjSKup1akmJfo7QgW9atwP7bEhB3IyAn2RHuxvGRm1jSgnVTLjwlY38KmoDD2m63e8PC9vA9Cm6zLatJICOy1RL9fx-dALPnL/s640/google1.jpg" width="640" /></div>
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Better page quality rating in Google is a milestone that, if
achieved, can turn things going into your favor from the business perspective
if you are a digital marketer. What we are going to discuss here are the
ranking signals which shouldn’t be ignored if you really want to establish this
midway goal.<o:p></o:p></div>
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<b>Page quality rating<o:p></o:p></b></div>
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About a year ago, Google published a <a href="http://static.googleusercontent.com/media/www.google.com/en/insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf">document</a>
that gave clear description on what makes a website having good search quality.
This document guides clearly how we can implement successful <a href="https://chiropractorseo.wordpress.com/">chiropractic SEO</a> strategies
to get better results.<o:p></o:p></div>
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There are certain factors that Google take into consideration
to evaluate a page to assign it a page quality rating. Those factors are:</div>
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<ul>
<li>The quality and amount of main content</li>
<li>Information about the person or group taking responsibility
of the website</li>
<li>Reputation of the website</li>
<li>Trustworthiness, authoritativeness and expertise</li>
</ul>
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/D-B894g4WIM" width="560"></iframe>
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<b>Authority</b></div>
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Trust of users, industry experts, other websites and search
engine are factors that make a website an authority website. Now when we say
the strength of authority, we actually mean the strength of website’s content, because
it is the content that matters in the end. However, there are other certain
factors that play huge role in making or breaking the authority of a website.</div>
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<ul>
<li>Logical architecture is a must for any website. Make sure
that every page is giving direct and prominent access to home page. Moreover, make
sure that all categories and subcategories are grouped in thematic manner. It will
make the navigation more logical.</li>
<li>For better user experience, add a search box at a prominent section
of the page. The major benefit of a search box is that it provides users the
access to specific information. Another benefit of a search box is that it
provides relevant results if specific information doesn’t exist in the website.</li>
<li>Main menu of the website should provide access to all
categories. Moreover, complete relevant category path should be mentioned on
the top of the page.</li>
<li>An easily accessible contact information page is essential. Make
sure that you are providing business name, complete address, official email
address and phone number, along with the option for the users to send direct
message from that page.</li>
<li>Make sure that you <a href="https://who.is/">WHOIS</a> data
and Contact Us page have matching information.</li>
<li>In the About Us page, add information about the business,
its purpose, the history and profiles of crew members who manage and control
the business. That information would help the website to get more trust from
visitors.</li>
<li>Give credit to person or publisher on every page.</li>
<li>To get better results from your business website, you can
establish a blog. The big advantage of a website blog is that it keeps the
website updated with fresh content. It certainly attracts attention of search
engines which then sends its crawlers. From viewers’ perspective, the routinely
updated content in blogs builds trust.</li>
<li>If you have uploaded testimonials and reviews in the content
by yourself, Google is not going to pay attention to your website. Instead,
these things should come from third party contributors.</li>
<li>If you intend to build the reputation of your
website being expert, get your content developed by experts only.</li>
</ul>
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